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Most fashion brands still operate on a fundamentally broken assumption: that customers can accurately imagine how a garment will look on their body from a product photo. They can't. In 2025, virtual try-on moved from experimental to essential.
A customer lands on your product page. They zoom in on fabric details. Switch between angles. Check the size chart twice. Read reviews looking for fit guidance. Then they make a guess about whether this will work for their body. That guess costs you believe it or not.
Your Shopify store has a problem you can measure in dollars. About 30 to 40% of online fashion orders get returned. Customers order, receive items that don't match their expectations, and send them back. You pay for shipping twice, restocking, lost product value, and customer disappointment.
Most fashion e-commerce is still built on approximation. A model photo. A size chart. A hope that it’ll look the same on someone else’s body. That gap between seeing and knowing is where returns are born.
Online fashion returns happen because customers can't see how clothes will look on their body before buying. The gap between what they expect from product photos and what they get drives 30-40% of orders back to the warehouse.
Are clothing size charts accurate? The straight forward answer; No. Clothing size charts provide measurements, but they don't visualize the fit. A customer who measures 34 inches at the waist might fit into a medium from one brand and a large from another.
Most fashion brands still operate on a fundamentally broken assumption: that customers can accurately imagine how a garment will look on their body from a product photo. They can't. In 2025, virtual try-on moved from experimental to essential.
A customer lands on your product page. They zoom in on fabric details. Switch between angles. Check the size chart twice. Read reviews looking for fit guidance. Then they make a guess about whether this will work for their body. That guess costs you believe it or not.
Your Shopify store has a problem you can measure in dollars. About 30 to 40% of online fashion orders get returned. Customers order, receive items that don't match their expectations, and send them back. You pay for shipping twice, restocking, lost product value, and customer disappointment.
Most fashion e-commerce is still built on approximation. A model photo. A size chart. A hope that it’ll look the same on someone else’s body. That gap between seeing and knowing is where returns are born.
Online fashion returns happen because customers can't see how clothes will look on their body before buying. The gap between what they expect from product photos and what they get drives 30-40% of orders back to the warehouse.
Are clothing size charts accurate? The straight forward answer; No. Clothing size charts provide measurements, but they don't visualize the fit. A customer who measures 34 inches at the waist might fit into a medium from one brand and a large from another.